As of this writing, I'm really pissed off at this game. I've invested about a month into it, upgrading hero levels from 1 to level 60, and equipment levels from 1 to as high as 13. And then yesterday, the game decides that the current season is over and you have to start from scratch once again. That means, all hero levels are back to level 1 and all your equipment in inventory is gone.
I've played a lot of RPG's in the past and the reason why this game appealed to me initially was because it reminded me of grinding in Final Fantasy III in order to strengthen your heroes.
But if you lose all the experience and weapons/armor every season, why would you want to redo the whole game? Maybe there's a paid option where you get to retain all the stuff you've worked hard for. But that's no way to retain your audience in my opinion.
So goodbye Tap Fantasy. I'm deleting you from my apps.